Free shipping for purchases over $75 Aus wide & over $110 NZ wide

Clothes that

feel good

in everyway. period.

DAYBREAK Oversized Tee – KIDS

Australian-designed and made from 100% cotton (240GSM), our tees have a relaxed, oversized fit and bold acid-wash finish for everyday cool.

MIDNIGHT HOUR OVERSIZED TEE - ADULTS

Our pieces are sustainably made, with 1% from all sales donated to environmental causes globally that are doing really cool things to protect mother nature.

Sunrise Oversized Tote Bag

The Sunrise Oversized Tote Bag is your everyday adventure companion.

Clothes with Good Karma: Our Commitment

We're not just here to sell clothes; we're here to educate and empower you to make informed, conscious choices. Our brand essence is a blend of down to earth and positive vibes.

Sustainability First:

We’re committed to eco-friendly practices from sourcing to packaging, treading lightly on the planet for future generations.

Built to Last

Quality isn't a buzzword; it’s the foundation. We craft pieces that withstand the beautiful chaos of parenthood and the adventures of childhood.

Giving Back

1% to the planet, because looking good today shouldn't cost our children their tomorrow.

Rewards Program

Join our exclusive rewards program and unlock good karma points and benefits towards your next shop.

Fit for all

Our signature relaxed, skate-inspired styles are not only made from 100% premium cotton they are woven for inclusivity so everyone belongs in our Sunrise fit

I couldn’t be happier with my purchase!

1 month ago

I recently bought a shirt and hat from Sunrise the Label, and I couldn’t be happier with my purchase! The communication was fantastic—when I reached out for sizing advice, they were quick to respond and helped me choose the perfect fit. I’m really impressed with their customer service, and I can’t wait for the new drop to come out! Highly recommend!

Ananda

Response from Sunrise the label

Reading this makes me so happy! Thanks so much for sharing 💜

Perfect Fit

Made to Last

Matching with your mini made easy.

Our designs are woven for inclusivity so everyone belongs in our Sunrise community.

Everyday Staples

Need a Hand?

Questions about sizing, shipping, or returns before checking out?Just give us a shout. We're here to help.

nEWBIE DISCOUNT

Sign up to for a cheeky 10% off discount code for your first purchase.

Easy Exchange

We have a 14 day return policy. Just make sure items are unworn, unwashed, and still have their tags.

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